Where Businesses

 BECOME BRANDS.

No. 03
No. 02

Where Businesses

 BECOME BRANDS.

No. 01
No. 03

 BECOME BRANDS.

Where Businesses

No. 02
No. 01

Brand Strategy and Marketing Studio for experience-led businesses

I work with hotels, restaurants, wellness spaces, service providers and lifestyle brands to close the gap between what you've built and how the world experiences it. Looking at the whole picture. The moments, the details, the story that makes people remember you and tell others.

The gap between what you've built and what the outside world experiences is the most expensive problem in independent business.

THAT’S THE GAP I CLOSE.

START HERE

Marketing Audit

BRAND STRATEGY

Social Media

EXPERIENTIAL MARKETING

Services

Hi! I’m Stephanie

A woman with dark hair and tattoos on her arm sitting at a bar, holding a black cherry on a cocktail pick in front of her face, with a cocktail in a coupe glass in front of her, and a metal cocktail shaker on the bar. Background shows bottles of liquor on shelves.
Black and white illustration of a lemon slice.

I went to university to become a director. I ended up becoming one…just not in theatre or film.

I’m a Marketing Director specializing in experiential marketing and brand strategy. I've spent years working directly with founders and business owners in hospitality, wellness, lifestyle, and beyond, helping them close the gap between the business they've built and the brand they're capable of becoming.

I work with a small number of clients at a time. The work is strategic, specific, and built entirely around what makes each business theirs. I don’t believe in a one-size fits all approach.

BASED IN REVELSTOKE, CANADA, & ULUWATU, INDONESIA, WORKING WITH CLIENTS WORLDWIDE
My Story
Living room with large window overlooking greenery, a white sofa with decorative pillows, a tall floor lamp, and a black wood-burning stove with candles on top.
Picnic setup on a checkered blanket with plates of macarons, a net bag of lemons, glassware, bottled drinks, champagne glasses, and a black tray with glasses and accessories on a grassy field.
A long dinner table decorated with candles and floral arrangements, set for a gathering at night with people standing and sitting around.
A stone house with grey shutters, a metal roof, and a shrub in front, under a clear blue sky. 
STACEY FELL, HOTELIER

“STEPH WALKED INTO OUR BRAIN AND IMMEDIATELY KNEW HOW TO BRING OUR IDEAS TO LIFE.”

She created a plan & system that was a game changer with who we targeted with our marketing. She also created a strategy that reframed the way we marketed our business to clients & vendors. Without Steph I don't know how I would be able to manage, market & thrive in my buisness.”

Lived in Luxury CASE STUDY
A woman with long wavy hair sitting at a bar with a wooden counter, looking at a laptop. There is a drink in a coupe glass on the counter to her left, and a speaker nearby. Behind her, there are shelves with various beer bottles and tap handles, and a brick wall backdrop. 
NO. 01

BRAND AUDIT

The House Audit is a standalone diagnostic. I immerse myself in your brand as a stranger would, across every touchpoint, and tell you honestly what a stranger actually experiences when they encounter you for the first time.

Book an Audit
Two people holding bottles of wine or champagne in a bar or restaurant setting. 
NO. 02

BRAND INTENSIVE

A complete brand and marketing strategy, built entirely around your business. We start with an honest audit of everything you've built — then design the full picture: your positioning, your platforms, your events, your collaborations, and the signature moments that make you impossible to forget.

Learn more
A woman with brown hair and tattoos is preparing a cocktail at a bar, with a cocktail shaker and a yellow drink in a cocktail glass on the bar counter. 
NO. 03

BRAND IMMERSION

Like the Brand Intensive, but I fully immerse into your brand, on location! Available for travel worldwide.

Book a call

ON THE JOURNAL

VIEW ALL →
A person sitting at a rustic wooden table with a laptop displaying a music editing program, a smartphone showing social media content, a white mug, a notebook with a blue floral pattern, and a pen, near a window with an outdoor view.

CHOOSING YOUR SOCIAL MEDIA PLATFORMS

SOCIAL MEDIA
A woman in a gray beanie and denim jacket, with dark hair, is reading a newspaper that is on fire in an outdoor wooded area.

THE MOST EFFECTIVE MARKETING STRATEGY IN 2025

MARKETING
Multiple glasses of champagne on a table being clinked together in a toast during a celebration, with a party hat and scattered confetti in the background.

WHAT IS EXPERIENTIAL MARKETING?

MARKETING

ON THE JOURNAL

VIEW ALL →
An overhead view of a wooden desk with a laptop, a smartphone, a ceramic mug, a closed notebook with a floral design, and a spiral-bound notepad, with a person's hands using the smartphone.

CHOOSING YOUR SOCIAL MEDIA PLATFORMS

SOCIAL MEDIA
A woman wearing a gray beanie and denim jacket is reading a newspaper that is on fire, outdoors with trees in the background.

THE MOST EFFECTIVE MARKETING STRATEGY IN 2025

MARKETING
Celebratory scene with people raising glasses for a toast, glasses contain amber-colored drinks, possibly champagne or soda, with a dark background and dessert plates on the table.

WHAT IS EXPERIENTIAL MARKETING?

MARKETING

I DON’T DO 

GENERIC

MARKETING

A woman working on a laptop in a forest, sitting on a bean bag with a pillow, with a desktop monitor, mouse, and some accessories on a small wooden desk.
Blurred view of a person taking a photo at the beach with mountains in the background during sunset or sunrise.

I work with founders who've built something with character: a hotel, a wellness space, a creative studio, an independent brand…and help them make the marketing finally match the vision.

That means looking at everything. Not just your social media, but your events, your collaborations, your physical touchpoints, the moments your guests remember, the ones they don't. The full picture of how your brand is experienced in the world.

And then building a strategy around what makes you genuinely, specifically, irreplaceably yours. Every engagement is treated with the same level of strategic rigour and creative intelligence whether we're building from scratch or refining what already exists.

View our services