Meet
STEPHANIE
MARKETING DIRECTOR & BRAND STRATEGIST
ESTD2019YOUR BEST STRATEGY IS STANDING IN YOUR LOBBY.
People ARE the platform and they always have been. They write the reviews. They make things go viral without a budget. They send the referral. They come back and bring a friend.
Most businesses build the channels before they understand their people. Before a single strategy is written, a platform is chosen, or a piece of content is created — we need to start with the human being on the other side of it. What they feel, what they remember, what makes them come back and bring someone with them. Because if we get that right, the rest is done for you.
TLDR. I am in the business of people.BUILDING BRANDS
THAT ARE FELT
I BELIEVE IN…
NOT JUST ONES THAT ARE SEEN.
I went to university to become a director. It didn't take long to realize theatre and film were not my path but that experience shaped the way I see the world. I became obsessed with the impact of a single piano note, a subtle lighting change, or a red scarf, and how small details can transform an entire story.
I went on to explore this in real life through marketing. Drawn to the ways everyday moments can be shaped and remembered: the vial of oil handed out after a massage, a flower with a QR code on Valentine's Day, a simple handwritten note waiting on a hotel bed. I've spent my adult life in search of these moments that turn a business into a brand, and helping founders and business owners uncover the strategy that makes their brand impossible to forget.
In the end, I did become a director — just not in theatre or film.
ESTD. 2019WHERE my STORY BEGAN
It started at ten years old selling recipes in a jar at markets. In my free time, I would steal my mom’t business card book (remember those?) and pretended I had clients to offer some sort of weird business idea to.
I went on to study theatre because I needed somewhere to put my creative thinking. I knew from day one it wasn't my path, though I got through with honours the same way I approach everything: I lie down, and I think. Ideas before research. Imagination before information.
After university I worked at an arts centre. This was my first real vision of what marketing could do. it taught me how to put creativity into strategy and structure. Then I went travelling to find how I could merge strategy & creativity, eventually starting Gin House Media.
As cliche as it sounds, everything about my past lead me here. To helping people show up creatively and strategically.
My METHOD
Ideas first, always. Before I research anything, I think. What could this be, what should it feel like, what's the most specific version of this brand's potential. Then I go deep into the brand as a stranger would, finding the gap between what the business intends and what the outside world actually experiences.
From there I build the full picture. Positioning, platforms, events, collaborations, and the one signature moment that makes the brand impossible to forget. The result is a strategy that works because it was built for your business specifically, informed by years of studying what makes the best brands in the world impossible to forget.
My MISSION
Someone once told me that the meaning of life is to fill your gallery. That the moment you're living the same day over and over, you've stopped creating art.
That's stayed with me as a way to live — and as a way to work.
My mission is to help businesses create moments worth remembering. Not just marketing that gets seen — but experiences that end up in someone's gallery. The thing they tell their friends about. The detail they never forgot. The reason they came back.
Every business is capable of that. My job is to find it, build it, and make sure the world knows it exists.
FUTURE TRAVEL DATES
Bali & Vietnam / Winter 2026WHISTLER, BC / May 1 — 12 2026UK & Germany / December 2026Revelstoke, BC / any other datesORDER ME
OAT MILK LATTE
FIND ME
IN ANY BODY OF WATER
GO TO PLAYLIST
ANYTHING SHAGGY
FAVOURITE PLACE
TASMANIA
Where
WHERE RATIONAL
MEETS MAGICAL