Chronometer
Chronometer is a leading nutrition tracking app designed for people who want precision, ease, and a better understanding of their health. Known for its detailed nutrient breakdowns and user-friendly experience, Chronometer empowers individuals to live healthier, more informed lives.
2024OBJECTIVE:
Create a seasonal lifestyle campaign to build Chronometer’s presence and community. The goal was to build a stronger community presence while showcasing the app in action across diverse lifestyles. By creating meaningful, relatable touchpoints that showcase the app as an essential, natural part of everyday living.
THE BRAND VISION:
This concept explores how Chronometer could move beyond the app and into everyday life through shared experiences and real-world connections.
The goal of this campaign is to position Chronometer as more than a nutrition tracker. It becomes a trusted companion in daily wellness through storytelling, partnerships, and community experiences.
This example demonstrates my approach to brand experience strategy, where marketing, experiences, and community all work together.
CONCEPT:
“The Community Campaign”
Chronometer becomes part of real routines, real meals, and real conversations.
Instead of focusing only on features, the campaign highlights the people who use Chronometer and the role it plays in everyday wellness.
The brand shows up both online and offline, creating moments that feel natural, educational, and shareable.
SOCIAL DIRECTION
The social strategy focuses on authentic lifestyle storytelling and community participation.
Ideas include:
Lifestyle Storytelling Series
Following three individuals through their daily routines: an athlete, a traveler, and an everyday wellness enthusiast.
Video diaries and posts show how Chronometer fits into real lives and real goals.
Walk-By Community Interviews
Lighthearted street interviews asking people to guess calorie counts of everyday meals.
Short-form videos spark curiosity and bring nutrition conversations into the real world.
Community Content
Followers share their own “Chronometer in real life” moments for a chance to be featured.
This creates ongoing engagement and reinforces the brand as a shared community experience.
Experience Strategy
Small, meaningful experiences bring the brand into everyday life.
Examples include:
Long Table Dinner
A seasonal farm-to-table dinner featuring a menu with full nutrient breakdowns created in partnership with a local chef.
Guests experience the Chronometer brand in a relaxed and memorable setting.
Café Partnership
A partnership with a local café featuring a Chronometer menu item with full nutritional breakdown.
This introduces the app naturally into everyday routines.
Pop-Up Activations
Seasonal pop-ups at farmers markets and wellness events.
Visitors receive recipe booklets with nutrient breakdowns created using Chronometer.
Pop-ups double as filming locations for social content, connecting online and offline experiences.
Collaborations
Trusted voices help introduce the brand in an authentic way.
Collaborations include:
• Instagram chefs sharing recipes with Chronometer breakdowns
• Fitness instructors integrating Chronometer into routines
• Lifestyle creators documenting daily habits
Each collaboration includes a creator-specific download code to drive growth through trusted communities.
The Outcome
A campaign that connects Chronometer to real people and real routines.
Instead of being known only as an app, Chronometer becomes part of everyday wellness culture.
This is the type of work I do through Brand Experience Strategy.
Let’s Work Together
Ready to get the party started?