Arts Whistler Holiday Market, Whistler
Arts Whistler Holiday Market, formerly the Bizarre Baazar is a 3 day artisan market held at the Conference Center in Whistler, BC.
2025
THE GOAL
CAMPAIGN PLANNING & MARKETING
The Holiday Market needed a refreshed brand and campaign strategy that could increase attendance, vendor success, and long-term sustainability.
The goal was to reposition the market as an authentic handmade experience while building stronger community engagement and revenue.
THE STRATEGY
OUR CONCEPT
The strategy focused on aligning the visual identity, physical environment, and marketing with the handmade nature of the market.
Every decision was guided by the idea that the market should feel natural, local, and artisan-driven from the first impression to the event itself.
ARTISINAL
POSITIONING
Think:
Organic textures
Natural colours
Real photos instead of graphics
Handmade
SIGNATURE BRAND EXPERIENCES
EXAMPLES FROM THE DELIVERED STRATEGY
New this year, I brought in a coffee station from a local cafe that sold a variety of goods to ensure that the crowds were happy, and the vendors stayed awake! We also required one item from each vendor to be donated to door prizes, and added a spin the wheel, gift baskets and more!
VISUAL IDENTITY
EXAMPLES FROM THE DELIVERED STRATEGY
The market requires vendors to be at least 80% handmade, and yet the marketing being used in previous years was of a digitally designed Christmas tree. I began by re-imagining the visuals to ensure that they represented the look and feel of a ‘natural’ market.
The design team created a beautiful flat-lay of artisan items and natural elements to incorporate the experience of the market itself.
For decor, I focused on natural fibres and textures, with a neutral brown and silver colour palette. We ensured that the hired decor (such as 13 large Christmas trees) was set up in these natural tones and included only realistic trees and decorations.
RESULTS
EXAMPLES FROM THE DELIVERED STRATEGY
The market generated the highest revenue in its 35-year history.
Vendor sales increased 39.3% compared to the previous year.
Attendance increased by 32%.
The event has continued to perform strongly in the years following.