Chronometer
CASE STUDY
Chronometer is a leading nutrition tracking app designed for people who want precision, ease, and a better understanding of their health. Known for its detailed nutrient breakdowns and user-friendly experience, Chronometer empowers individuals to live healthier, more informed lives.
Objective:
Create a seasonal lifestyle campaign to build Chronometer’s presence and community. The goal was to build a stronger community presence while showcasing the app in action across diverse lifestyles. By creating meaningful, relatable touchpoints that showcase the app as an essential, natural part of everyday living.
Campaign Name: The Community Campaign
Campaign Duration: 3 months
Goal: Build Chronometer’s community presence (online and offline)
Team: Internal & Gin House
“The Community Campaign”
The Community Campaign brought Chronometer into the daily lives of real people — not just through app screens, but through conversations, shared meals, and community connections.
By blending authentic social storytelling with in-person experiences and brand partnerships, the campaign strengthened Chronometer’s presence as a trusted companion in wellness, no matter the lifestyle.
Social Media
Lifestyle Storytelling Series:
Feature three individuals — an athlete, a traveler, and an everyday wellness enthusiast — each highlighting how they use Chronometer in their daily lives through video diaries and posts.
This series brings authenticity to the forefront, showing how Chronometer adapts to a variety of lifestyles and goals.
Walk-By Community Interviews:
Create lighthearted, candid social videos by asking random passerbys to guess the calorie count of popular meals.
These clips spark education, surprise, and relatability — tying Chronometer back to real-world conversations about food and health in an engaging, community-driven way.
User-Generated Content Push:
Encourage followers to share their own "Chronometer IRL" moments for a chance to be featured on the main page, building organic brand interaction and celebrating the diversity of the Chronometer community.
Experiential
Goal:
Deepen real-world connections and build community.
Long-Table Dinner Event:
Host a curated farm-to-table dinner featuring a menu with full calorie and nutrient breakdowns (created in partnership with a local chef).
The event brings together local media, wellness influencers, and community members to experience the Chronometer brand firsthand in a vibrant, memorable setting.
Local Café Partnership:
Partner with a popular café to sponsor a "Chronometer" menu item.
The item includes a full nutritional breakdown and Chronometer branding, embedding the app naturally into everyday dining experiences and increasing brand visibility within the local community.
Collaborations:
Partner with creators such as Instagram chefs, local fitness instructors, and lifestyle influencers to organically integrate Chronometer into their content.
Collaborators showcase recipes, workouts, and daily habits, highlighting calorie and nutrient breakdowns using Chronometer’s app features.
Each collaboration includes a special discount code for their followers, driving app downloads and building deeper engagement through trusted, familiar voices.
Pop-Up Activations:
Launch a traveling seasonal pop-up booth appearing at farmers’ markets, wellness festivals, and community events.
At each stop, offer free meal and recipe booklets featuring calorie and nutrient breakdowns calculated with the app.
Use pop-up locations as filming spots for the walk-by street interview series, creating real-time community engagement.
Design the pop-ups to be highly visual and shareable — featuring cozy lounge areas, branded tote giveaways, and live recipe demos to encourage social media buzz.
