Welcome to The
Whether you're looking for step-by-step guides to craft a marketing strategy for your wellness brand, inspiring case studies to fuel your passion for experiential marketing, or content creation tips that finally feel actionable and clear—you’ll want to bookmark this marketing blog. Perfect for service-based industries, wellness entrepreneurs, and hospitality pros, it’s your go-to resource for all things creative marketing.
Gin House Journal
HOT OFF THE PRESS
The Most Effective (and unexpected) Marketing Strategy To Use In 2025
“Giveaways Don’t Work”…Tips for Your Next Successful Giveaway
Giveaways can feel hit-or-miss, but with the right strategy, they become powerful tools to engage your audience, build community, and reach new followers. Learn how to design a giveaway that resonates with your brand and attracts a targeted audience, going beyond follower counts to real connections.
Do You Need a Newsletter? How to Decide and Create One That Works
Wondering if your business needs a newsletter? Learn how to decide based on your goals and business type, plus tips on how to make your newsletter engaging, valuable, and reflective of your brand’s personality.
The Art of Meaningful Marketing
Discover how service-based brands in wellness, hospitality, and tourism can create meaningful marketing by telling authentic stories. Learn how to build trust, connect with your audience, and make a lasting impact through value-driven, personal branding strategies.
How to Stand Out as a Service-Based Entrepreneur in 2025: The Power of Personal Branding
Learn how service-based entrepreneurs in wellness, hospitality, and tourism can stand out in 2025 through personal branding. Discover practical tips on building authentic, client-focused brands that build trust and create lasting connections. Explore storytelling, empathy, and creative strategies to make your brand unforgettable.