Welcome to The
Whether you're looking for step-by-step guides to craft a marketing strategy for your wellness brand, inspiring case studies to fuel your passion for experiential marketing, or content creation tips that finally feel actionable and clear—you’ll want to bookmark this marketing blog. Perfect for service-based industries, wellness entrepreneurs, and hospitality pros, it’s your go-to resource for all things creative marketing.
Gin House Journal
HOT OFF THE PRESS
The Most Effective (and unexpected) Marketing Strategy To Use In 2025
How to Optimize Your Instagram Bio for Visibility
Learn three little-known strategies to optimize your Instagram feed for SEO, engagement, and consistent storytelling—perfect for hospitality, wellness, or service brands.
Choosing Your Main Social Media Platforms and Content Cadence
Struggling to manage multiple social media platforms? Learn why focusing on just two—one for growth and one for community—can skyrocket your business success. Discover the best platforms for your content style, how to determine the ideal posting cadence, and strategies to keep your audience engaged without burnout
How to Determine Your Brand’s Main Social Media Platforms
Determining your brand's main platforms is essential for effective marketing. Instead of spreading yourself too thin across multiple channels, focus on mastering just two: one for growth and one for community. Discover how to choose the right platforms based on your preferred content medium and brand goals, and learn actionable strategies to optimize your online presence.
How To Write the Perfect Instagram Bio - 3 Things You Didn’t Know
Unlock the full potential of your Instagram bio with insights that go beyond the basics. Discover how to leverage the power of your first line for SEO, use emojis strategically, and break free from rigid formulas. Transform your bio into a dynamic tool that reflects your brand’s essence and engages your audience effectively.
The Art of Meaningful Marketing
Discover how service-based brands in wellness, hospitality, and tourism can create meaningful marketing by telling authentic stories. Learn how to build trust, connect with your audience, and make a lasting impact through value-driven, personal branding strategies.